Paid advertising is any kind of advertising for which you pay money. The setup is that you advertise your product on a third-party platform (typically digital these days) in interaction for things like website traffic, leads, or just additional eyes on your product or service.
Services
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Google Ads
If you want to reach to a larger audience in a short time than Google AdWords is the first and ideal option for you.
Facebook Ads
As an experienced digital marketer I can assure you that Facebook Ads will help your business to get more visibility to the potential customers.
Youtube Ads
Youtube Ads are Engaging and It has a massive unique reach. Advertise on YouTube and get the results you deserve.
Google Analytics
It is really essential to track online traffic and user behavior to evaluate how Ads are performing. Google Analytics does this job very efficiently for us.
Google Tag Manager
Google Tag Manager gives us the ability to add and update various tags to track conversion. It also helps us doing proper traffic analytics, remarketing and more.
Facebook Pixel Conversion API
Facebook Pixel basically track users behavior to determine the potential customers and helps us retargeting them. It's an amazing tool to find the right audience base for any business.
Social Media Advertising
The era of traditional marketing has already come to an end. Social Media Advertising is the future now. To get the maximum success in business we have to dive into it.
Lead Generation
Lead Generation is one of the very important part of digital marketing. It helps expand the market, Build Visibility and Awareness, Generate business opportunities and lot more.
Email Marketing
Email Marketing is a proven effective method of digital marketing. It helps us reaching to an already engaged audience. It also helps us in driving revenue and sales. It is a cost efficient way of promoting business.
Questions You May Have in Your Mind
What, exactly, is paid advertising?
How has social media changed marketing strategies?
Social media is becoming an essential component of a successful digital marketing plan. Many businesses use social media for top-of-funnel marketing and then pay for social media advertising to promote middle-of-funnel or bottom-of-funnel efforts.
What is are some common issues with social media marketing plans?
Many businesses fail to create content that is tailored to each channel. While cross-posting on Facebook and Instagram is straightforward, I recommend at the very least creating customized your posts, descriptions for each channel.
Another typical issue I notice is the incorrect spelling of hashtags across all platforms. You may align with user expectations by ensuring that your content is optimized for certain platforms. This gives your brand a professional appearance on social media, which is a sort of social evidence.
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